Online ads papers
Digital Advertising: An Information Scientist's Perspective (2010) http://courses.ischool.berkeley.edu/i296a-dsa/s12/files/ESSIR-ShanahanChapter-2010-11-09-CameraReady.pdf
The Online Advertising Industry: Economics, Evolution, and Privacy (2009) https://www.aeaweb.org/articles?id=10.1257/jep.23.3.37
The Online Advertising Industry: Economics, Evolution, and Privacy - American Economic Association
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The Economics of the Online Advertising Industry (2008) http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.225.6132&rep=rep1&type=pdf
Optimization of Operational Decisions in Digital Advertising: A Literature Review https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3248809
Optimization of Operational Decisions in Digital Advertising: A Literature Review
Forthcoming in Channel Strategies and Marketing Mix in a Connected World, (Eds.) Saibal Ray and Shuya Yin, Springer., 2018 51 Pages Posted: 10 Nov 2018 Last revised: 13 Nov 2018 Abstract The digital advertising industry has witnessed an impressive explosio
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Online Display Advertising Markets: A Literature Review and Future Directions (2019) https://hanachoi.github.io/research-papers/choi_et_al_review_display_advertising.pdf